William H. Bradley (1868-1962)
Born in Boston, William Henry Bradley was largely
self-taught as an artist. He began working in a printer's
shop at the age of twelve in Ishpeming, Michigan,
where his mother had moved in 1874 after the death
of his father. This work experience would be important
in introducing the young man to the many issues of
typesetting, advertisements, and layout that would
occupy him in the years to come.
Bradley executed
a number of designs to promote The Chap-Book, a short-lived
but important publication based in Chicago. His 1894
design for Chap-Book, titled The Twins, has been
called the first American Art Nouveau poster; this
and other posters for the magazine brought him widespread
recognition and popularity. In 1895 Bradley founded
the Wayside Press in Springfield, Massachusetts,
and published a monthly arts periodical, Bradley:
His Book. He remained an active and important member
of the graphic arts world for the rest of his long
life.
Bradley was well acquainted with the
stylistic innovations of his European counterparts.
Like many French artists, he borrowed stylistic elements
from Japanese prints, working in flat, broad color
planes and cropped forms. He appropriated the whiplash
curves of the Art Nouveau movement so dominant in
Europe at the turn of the century and was influenced
by the work of the English illustrator Aubrey Beardsley.

Springfield Bicycle Club, 1895

1895 cover

Victor Bicycles