 |
|
Emil Cardinaux (1877- 1936) Cardineaux was born in Switzerland in 1877 and often painted for Poster advertisements of different varieties but in particular, holiday destinations in and around Switzerland. St. Moritz is a popular resort town in the Engadine valley in the canton of Graubünden, Switzerland. Popular pastimes include skiing and hiking, and nearby there is also the world famous Cresta Run toboggan course. The Swiss poster had its roots in the travel poster. As Switzerland became a popular travel destination at the turn of the century, the need for promotion arose. Emil Cardinaux created the first "modern" poster, his 1908 Matterhorn, and it stunned the public with its rich coloring and grand simplicity. For two decades, the Swiss continued to create beautiful illustrated posters for their ski resorts, thermal spas, and outdoor wonders.
|
