J.C. Leyendecker

J.C. Leyendecker, whose Arrow Collar ads and Saturday Evening Post covers made him an idol in America's Golden Age of Illustrations. His 322 Saturday Evening Post cover, painted between 1899 and 1943, set the style for the magazine and for the era. Prior to that he was a pioneer of modern lithographic printing, influenced by Lautrec and the Art Nouveaux designs of France. Among his works were Advertisements for Ivory Soap, Arrow Collar, Interwoven Socks, and Chesterfield Cigarettes; poster for magazines as well as recruitment poster for both world wars; and book and magazine illustrations.